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Sustainable practicesWHAT DOES MARKETING HAVE TO DO WITH SUSTAINABILITY? Ken Stone of Telski spoke about the process of creating their marketing strategy. Mentioned that festivals are the fuel driving other eco-engines whereas the ski mountain is labor intensive and seasonal. What does sustainability mean from an economic sense? In terms of BRANDING the mountain, what is true? meaningful? and distinctive? Discussion of how the marketing of Telski was previously positioned. True to Telluride |
